Tom Cobb · Marketing & AI consultant, Montreal

eCommerce + Agentic AI for growing businesses.

Portrait of Tom Cobb, Montreal eCommerce and AI consultant, smiling in a cream cable-knit cardigan against a coral background
Tom Cobb · Cobb & Co.

Custom AI agents that automate ~80% of redundant computer work, and the Shopify Plus and CRO practice behind work like Holigos.

Scroll to take it apart
A simple online storefront separates into layers for orders, inventory, email, support and reports. Small glowing agents dock on each layer and run it, then the layers close back into the storefront while the agents hover above it, wired into the products, cart and checkout.

The self-running store

  1. Take the busywork apart.

    Custom AI agents that automate ~80% of the redundant computer work your team does every week.

  2. One loop, then the system.

    Starter, from $2,500 CAD, automates one support, catalog, or reporting loop. Custom wires a multi-workflow agent system into Shopify, priced after a free 30-minute call.

  3. People keep the judgment.

    Agents carry the repeatable work. Judgment, creative, and growth stay with your team, behind human-in-the-loop guardrails.

  4. Wired into the stack you run.

    Audit and CRO come first, then agents in the commerce tools you already use — Shopify Plus and the ops around it.

What I automate

Custom AI agents that automate ~80% of redundant computer work — plus the Shopify Plus and CRO practice behind work like Holigos.

  1. Support

    Repetitive support loops handed to an agent, with a person approving what matters.

  2. Catalog

    Product and catalog upkeep across Shopify, without the copy-paste.

  3. Reporting

    Recurring reports assembled from the tools you already run.

  4. Ops integrations

    Shopify Plus and the ops stack around it, wired into one agent system.

  • AI agents
  • Agentic automation
  • eCommerce
  • Shopify Plus
  • Conversion rate optimization
  • Web development
  • Data analysis

How I work

Audit and CRO first, then the agents.

A glowing revenue funnel whose leaks are sealed one by one, small agent nodes taking over repetitive workflow loops while a rising flow line pulls away from a flat cost line, and a flywheel that keeps compounding.
  1. Audit & CRO

    Read the store first — Shopify Plus, the funnel, and the ops around it. Holigos is the reference for this commerce work.

  2. The redundant 80%

    Separate judgment, creative, and growth from the computer work a custom AI stack can carry.

  3. Agents in the stack

    Ship a Starter workflow or a custom build with human-in-the-loop guardrails, wired into the commerce tools you already run.

Services

Two ways to work together.

Compare both options
  • Starter

    From $2,500 CAD

    One high-friction workflow after a look at the store. A light agent for a single support, catalog, or reporting loop.

    • Discovery session on the store or workflow
    • Single workflow automation map
    • Light agent prototype
    Book a free 30-minute consultation
  • Custom

    Priced after a call

    Scoped to your business. Audit and CRO first, then the agents, governance, and rollout that fit how you actually work.

    • Audit and CRO priorities in the scope
    • Multi-workflow agentic system
    • Shopify Plus / ops integrations
    Book a free 30-minute consultation

These prices aren’t meant to scare anyone off. If budget is tight, book the call anyway and we’ll work something out together.

  • Me and Tom worked alongside each other on launching a one-of-a-kind campaign, and he was a wonderful project manager throughout. He communicated clearly, stayed invested in the project, and was professional during the whole process. It's rare to find someone who genuinely cares about both the work and the people involved. If you want to work with someone who's not only great at their job but also just a good human being, Tom is the one!

    Cristina Stavila

    Senior Marketing Leader & Account Manager

    Client · October 1, 2024

  • Tom has been an invaluable asset to the growth of our e-commerce brand, Northbound Gear. His expertise in Shopify and deep understanding of e-commerce have transformed our website, leading to a measurable increase in both conversions and average order value. Through a series of on-page and checkout optimizations, he implemented strategies that significantly boosted our overall performance.

    But what truly sets Tom apart is his holistic understanding of branding and e-commerce. He doesn't just optimize for the short term; he helped us build a foundation for long-term success by introducing us to a suite of advanced Shopify features that streamlined our operations and elevated the customer experience. Tom's dedication, creativity, and keen insights make him an invaluable asset for anyone serious about scaling their business. I can't recommend him highly enough!

    Sunny Gosal

    CEO x Design, Northbound Gear

    Client · September 13, 2024

  • Tom and I have run in the same professional circles for a number of years. He has always been dedicated and passionate about project success, business growth, and Web3 and e-commerce solutions and technology. Not only does he "get things done," but those things directly result in growth for those he is working with.

    If you are looking for someone to help grow your ecommerce, Web3 or digital business, Tom is your guy.

    Mike Hoagland

    Founder, Dapper Moose

    Worked together · September 9, 2024

  • Recomiendo ampliamente a Tom Cobb por sus excepcionales habilidades en soluciones de ingeniería, ventas, e-commerce y su capacidad para asumir nuevos desafíos con confianza y éxito. Sus habilidades para resolver problemas y su excelente manejo de clientes han sido invaluables para nuestro equipo. Su creatividad y enfoque innovador contribuyeron consistentemente al éxito de cada proyecto y reto que enfrentamos. Además, Tom siempre aportó una actitud positiva, lo que lo convierte en una persona muy valiosa para cualquier equipo.

    Daniela Trevino Martinez

    Bachelor's degree in Communication

    Worked together · September 6, 2024

  • During his time as a Senior Project Manager at Metaverse Group I worked hand in hand with Tom extensively. Tom's professionalism and communication skills, particularly with clients and shareholders, were truly exceptional. He has a unique ability to break down complex issues into easily digestible components, making him an invaluable asset to our team.

    Tom was my go-to for any task, and he consistently exceeded expectations and outperformed the assigned KPIs with ease. Beyond his ability to meet targets, Tom went above and beyond in finding ways to support the team's growth, always looking for opportunities to help others improve.

    In addition to his project management skills, Tom has a keen eye for business development and management. His market research was top-notch, and he consistently delivered presentations that were instrumental in supporting our sales team. Tom's contributions had a significant impact on our success, and his ability to combine strategic thinking with actionable insights made him a key player in our organization.

    I highly recommend Tom for any role that requires a dedicated, dynamic leader who excels in both project management and business development. He is a true professional who brings value to every project he undertakes.

    Zamir Kakar

    Co-Founder & Operations Leader

    Managed Tom directly · September 6, 2024

  • I worked with Tom on several projects over the years, including E-Commerce, Startups, and recently with Web3. Tom is one of those rare project manager/team member who truly knows his stuff in the digital space — from web design and development to building Shopify stores with high-level knowledge.

    He's got a deep understanding of the entire process, which made working together not only smooth but also a great learning experience for me. He's extremely well on leading projects and making sure the scope is on track and everyone is aligned at all times.

    I highly recommend Tom to anyone looking to include him in your projects. I would never hesitate to work with him again in the future!

    Suthan S.

    Senior Product Designer

    Worked together · September 6, 2024

  • I had the pleasure of working with Tom in several roles over the last 10 years. He has consistently risen up to meet challenges in the positions he has held and was an integral part of many of the projects we worked on together. I would be happy to recommend him.

    Damiano Raveenthiran

    Managed Tom directly · September 2, 2024

  • I had the pleasure of working with Tom at BrandButter, where he consistently impressed me with his ability to close deals and connect with clients. Tom's expertise in web development and eCommerce was evident in every interaction. He has a remarkable talent for identifying exactly what a client's digital business needs, whether it's refining a website or implementing innovative Web3 solutions.

    Tom's ability to understand and solve complex challenges, coupled with his genuine commitment to client success, made him a standout colleague. He's not just knowledgeable—he's a true problem-solver who brings value to every project and every team. I highly recommend Tom for any role that requires both strategic presentations and technical expertise.

    Costa Ciotti

    Chief Executive Owl, OWL9 by NTAM

    Worked together · September 2, 2024

  • Working with Tom is like having a master conductor lead an orchestra of chaos into a symphony of success. As a project manager, he doesn't just meet deadlines - he befriends them, takes them out for coffee, and convinces them to arrive early.

    Tom's superpower? Turning the impossible into the "I'm-possible!" His infectious enthusiasm and unwavering optimism have a way of making even the most daunting projects feel like exciting adventures. I've seen him navigate through storms of setbacks with a compass of creativity and a map of meticulous planning.

    But don't let his fun-loving nature fool you - Tom is a productivity ninja in disguise. His ability to keep a team motivated and aligned is nothing short of magical.

    What truly sets Tom apart, though, is his genuine care for his team. He doesn't just manage projects; he nurtures people. He has this uncanny ability to spot the unique strengths in each team member and position them for success. Working with Tom doesn't just make you better at your job - it makes you a better professional and, dare I say, a better person.

    If you're looking for a project manager who can turn your wildest business dreams into tangible realities while keeping the journey enjoyable, Tom is your guy. Just be prepared for an abundance of jokes during team meetings. Trust me, your projects (and your work life) will thank you.

    Luis Hiluy

    Filmmaker & Founder, Star Stone Studios

    Worked together · August 30, 2024

  • I had the opportunity to collaborate with Tom on a variety of projects, ranging from straightforward tasks to more complex initiatives. Tom consistently goes above and beyond, working tirelessly to drive success in everything he undertakes. He's the kind of person who steps up, no matter what is required, to ensure a project reaches its full potential.

    Tom's clear and efficient communication style made him a favorite among our team. He has a talent for breaking down complex ideas into actionable steps, making collaboration smooth and productive for everyone involved.

    Franco Scucchiero

    Co-Founder, Rather Labs, Inc

    Worked together · August 30, 2024

  • Tom Cobb is a highly skilled and dedicated E-commerce Manager with a proven track record of driving online sales and growth. I've had the pleasure of advicing Tom and have been consistently impressed by his strategic thinking, technical expertise, and exceptional problem-solving abilities.

    Tom's deep understanding of the e-commerce landscape allows him to develop and implement effective marketing strategies that consistently exceed expectations. His ability to analyze data and identify trends is invaluable in optimizing online operations and maximizing ROI.

    Beyond his technical skills, Tom is a pleasure to work with. He is a team player, always willing to lend a helping hand and share his knowledge. His positive attitude and commitment to excellence make him a valuable asset to any organization.

    I wholeheartedly recommend Tom Cobb as an exceptional E-commerce Manager and a responsible professional. His skills, dedication, and positive impact make him a standout in the field.

    Dumar Ramirez

    Retired University Professor , I.T. Consultant and Bilingual Teacher.

    Mentor · August 27, 2024

  • Working directly with Tom to execute the Woolen Warfare Fortnite game for our mutual Client Polysleep showed me that he is an extremely dedicated and professional individual when it comes to getting things done. Through Tom, I learned the importance of establishing secure cadence and tempo with clients by having frequent check ins and quality progress to report. In essence, any project will get done --And it will get done well.

    Tom isn't only a well planned project manager, he is also an extremely creative individual. By being a natural problem solver, he too has the capacity to identify where brand messaging can be virtualized across multiple platforms. He has a well read understanding of outlets for engagement, the methods at which audiences are interacting with any deliverable project. After many months of coordination across different projects, I am very confident in his ability to match quality with consistency.

    Julez Gonzalez

    Project Specialist | Multimedia Designer | Game Art Production Lead

    Worked together · January 25, 2024

Free 30-minute consultation

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